March 2018


Cartier, which has a long history of more than one hundred and fifty years, is a famous manufacturer of jewelry from France. Jewelry and wristwatches made from Cartier have been masterpieces that celebrities and famous stars want. Cartier has created lots of works with extraordinary creativity and high end craftsmanship. Cartier leads the fashion trend in the watchmaking, like the wind vane. It’s good at fusing the classic watch case with classical elements, showing unique fashion flavor. Drive De Cartier watch has left a deep impression on the public and been another classic series since it made its debut at SIHH 2016.

The New Drive de Cartier is inspired by the dashboard of the antique car. Some series of many famous watch brands borrow some elements from antique cars or cars, but Drive De Cartier stands out from the competition. Here Drive De Cartier watch WSNM0004 is introduced, decent and elegant.

Cushion-shaped Case and Aliigator Skin Strap
The sleek lines of the cushion-shaped watch for 40 mm(length) * 41 mm (width)case create fashion flavor. Blued-steel sword-shaped hour and minute hands go around the Silvered flinqué dial elegantly. Calendar aperture at three O’clock, small seconds counter at six O’clock and vintage Roman numerals show the beauty of fashion and classic beauty. The small seconds counter is decorated with ring patterns, showing the delicate craftsmanship. Semi-matte brushed sides of the steel watch case. Rounded steel lugs connecting to the exquisite case look smart, fine and suitable for the men’s wrists. The octagonal steel crown set with a faceted synthetic spinel sets off elegant and powerful charm, and the spinel reveals good taste. The new watch case is equipped with the leather strap. Comparing with the steel bracelet, black semi-matte alligator skin strap with 18 mm steel double adjustable folding buckle brings wearers light and comfortable wearing experience.

Cartier’s Cal. 1904-PS MC Mechanical Movement
After years of refinement, the movements made from Cartier’s workshops in La Chaux-de-Fonds have matured. In honour of the first Cartier Santos watch, the movement which was based on ETA 2892-A2 was named as Cartier Cal. 1904 MC. As one of in-house movements, Cal. 1904 MC launched in 2010 has been the mainest basic in-house movement. With polishing process, the modified Cal. 1904-PS MC is seen perfectly throughout the sapphire crystal. Cartier’s 1904-PS MC mechanical movement is an automatic mechanism – the watch is wound by kinetic energy, and the swing of your arm as you walk is enough to keep it ticking. It uses double barrels (most automatic watches traditionally have one), and this gives it a highly constant chronometre throughout the duration of the watch’s 48-hour power reserve. This means the watch will display time accurately and consistently for two days after you take it off your wrist, even though at that point it’s no longer getting wound by the movement of your arm. Water resistant to 3 bars / 30 meters, so the wearers protect your watches away from diving, bath or saunas.

At SIHH 2018, Cartier continues advanced new aesthetics in watchmaking. The combination of excelsior spirit and breakthrough innovations embodies two sides: One is the exquisite and delicate skeleton movement; the other is the light and mysterious movement.

Skeleton and mystery clever collocation sets off the sense of beauty of the iconic movements and creates masterpieces with multiple processes. As a good model of Cartier watchmaking technology, the mysterious movement was born in 1912. It’s the result of the joint efforts of Louis Cartier and Maurice Coüet (a great watchmaker) . Equipped with the mysterious movement, the first Cartier table clock was named Model A, whose inspiration came from Jean-Eugène Robert-Houdin, the father of modern magic. In honour of the classic mysterious movement, Cartier launched three new works in this tear: Rotonde de Cartier Mysterious Double Tourbillon, Rotonde de Cartier Mysterious Day & Night and Santos De Cartier Skeleton in pink gold.

Rotonde de Cartier Mysterious Double Tourbillon
Cal. 9465 MC
Diameter: 35.5 mm
Thickness: 6.28 mm
Jewels: 26 pieces
Parts: 286 pieces
Vibration Frequency: 21,600
Power Reserve: 52 hours

Rotonde de Cartier Mysterious Double Tourbillon fuses the features between the mysterious movement and the skeleton movement. The mysterious double tourbillon movement, Cal. 9465 MC was born in the Cartier workshop of La Chaux-de-Fonds. The tourbillon was designed according to a revolutionary dual floating design. As for the first frame, the tourbillon turn around by itself every 60 seconds. The second frame includes the whole mysterious part, and the tourbillon goes around every five minutes. Only superior craftsmanship can keep whole parts balance and satisfy the demands for the slim case. All parts were assembled together by hand and made the bevel edge, the wiredrawing and polishing for screw heads. Skeletonised Roman numeral bridges make the watch light, delicate and transparent.

Rotonde de Cartier Mysterious Day & Night
Cal. 9982MC
Diameter: 31.98 mm
Thickness: 4.7 mm
Jewels: 26 pieces
Parts: 174 pieces
Vibration Frequency: 28,800
Power Reserve: 48 hours

Rotonde de Cartier Mysterious Day & Night is equipped with the combination model of the mysterious movement and Day & Night display which both was born in 1912. The mysterious movement drives the sun rise and fall from the left to the right, while the moon displays the night time. Glyphs and satin sun-brushed pattern clever collocation brings out high readability.

Santos De Cartier Skeleton in pink gold
Cal. 9619 MC
Diameter: 28.6 mm
Thickness: 3.97 mm
Jewels: 20 pieces
Parts: 138 pieces
Vibration Frequency: 28,800
Power Reserve: 72 hours

Santos de Cartier Skeleton watch deserves to be a classic work with an iconic style. Santos de Cartier has kept pace with new eras since 1904. The new Santos is equipped with a removable bracelet. With QuickSwitch, the bracelet helps wearers replace other straps or bracelets. As the other top tech, smart links help wearers adjust the length of the bracelet without any tools. Cartier skeleton craftsmanship was born in the 1930s. With skeleton Roman numeral bridges, Santos 100 watch which was launched in 2001 laid the foundation of the skeleton technology. Because of the skeleton designs, Santos de Cartier Skeleton watch gives a deep impression on people.

The 90th Academy Awards was held on March 4th in Los Angeles, U.S.A.. Lots of artists, entertainers and celebrities who represent the highest level of show business dressed up and attended at the ceremony. Cartier from France witnessed the moment of glory and brought a sparkle to the Red Carpet and the Ceremony. The King of the Britain, Edward VII praised Cartier: “The Jeweller of Kings and the King of Jewellers”. Symbolizing Status, Taste, Wealth, Nobility, Faith and Eternity, Cartier persists consistently in the pursuit of the sincere, true, and beautiful operation principle and service concept, which makes Cartier’s reputation forever.

Irish and American actress, Saoirse Ronan made her appearance at the Oscars with Cartier Diamond Collection earrings and a Cartier Tradition ring, stunning and beautiful. She was one of the Best Actress Oscar nominees this year because of outstanding preformance in Lady Bird.

At the Vanity Fair Oscar PartyAmy, Amy Adams appeared  with earrings and a ring from Panthere De Cartier and a Coup d’Éclatde Cartier ring. Sofia Boutella wore a Cartier High Jewelry necklace, a Cartier Diamond Collection bracelet, a Étincelle de Cartierring and a Panthere De Cartier ring. Pom Klementieff carried a ring and earrings from Cactus de Cartier and a Maillon Panthère bracelet.

Gorgeous but classical style makes Cartier necklaces, bracelets, rings, earrings and wristwatches popular with the upper class. In addition to Cartier Trinity Collection, the elephant or bird theme is common in Cartier Jewelry design. Panthere De Cartier which was launched in the 1990s has been one of classics. Cartier Love has also witnessed forever love for more than one century. The combination of traditional craftsmanship and the characteristics of the times is the ultimate pursuit of Cartier High Jewelry. With smart lines and bright colors, Cartier expresses the true beauty–simpleness, harmony and Balance.

Winston Duke, who played a role in Black Panther, wore the Rontonde de Cartier watch W1556368 and a pair of Trinity cuff links to walk up the Red Carpet.

Not only Cartier Jewelry but also Cartier watch enjoys a high reputation all over the world. In 1888, Cartier tried combining the yellow gold bracelet with a mechanical watch. To 1904, Cartier designed a yellow gold wristwatch for the old friend, Santos, therefore, Cartier watch hit the watchmaking industry. The Rontonde de Cartier watch W1556368 mixes the features of Tank Cartier and Bleu De cartier: straight lugs and a round case. The steel case and the black alligator leather strap is a perfect match, revealing gentle charm and modern style. The double time-zone sub-dial and Day-night display stand out distinctive charm on the silver-plated guilloche dial. With Cal. 1904-FU MC, a self-winding mechanical movement, Reference W1556368 passes its charm to the whole world.

With the advent of 20th century, Louis Cartier, who has a rich cultural deposit and loves collecting, developed jewelry design daringly and explored new artistic styles. Cartier jewelry pieces which featured geometrical lines and abstract art was launched in 1904. Full of pioneering spirit and bold exploration, Cartier used the avant-garde modern style to announce the birth of Art déco. Meanwhile the watchmaking business played a more and more critical parts in all Cartier Projects. Louis Cartier launched wristwatches in the year, making the brand attract much attention in the watchmaking industry. In that time, the wristwatch appearance was mainly focused on round cases and dials, while Louis Cartier aimed to build a wristwatch with unique style. Finally, Tank Cartier watch was released in 1917, leaving an indelible mark in watchmaking history. Inspired by tanks, Tank Cartier watch featured straight lugs and a rectangle case. Most of Tank Cartier watches displays Roman numerals hour markers and the track scales as the iconic features. The rectangle case and straight lugs succeeded in obtaining a harmonious counterbalance, reflecting avant-garde style. The crown was decorated with a sapphire cabochon. With freedom spirit, graceful style and perfect proportion, Tank Cartier watch is popular with both men and women, revealing modern style.

To this day, Cartier Tank has a long history of hundred years. For people who respect freedom spirit in each era, Cartier Tank is the embodiment of good taste and elegance, connecting the past to the present. Three classics of Cartier Tank series guide a modern life style: Tank Américaine watch, Tank Française watch, Tank Louis Cartier watch. In honour of the 1921’s excellent work, Cartier combined with high-end watchmaking craftsmanship to create Tank Cintrée watch.

TANK Américaine watch
TANK Américaine watch reveals geometrical aesthetics perfectly, neat and soft, straight and curving, rounded and clean-cut. New TANK Américaine watch reflects the spirit of the original TANK watch with simple but modern style. Simple lines, high end steel and the precious alligator leather strap make the TANK Américaine watch be the focus around the wrists, showing a true modern style.

TANK Française watch
Born in 1996, TANK Française watch bore the modified features – improved lugs, Roman numerals, minute track scales, sword hands and a cabochon crown. The link bracelet and the cambered case blend into one harmonious whole. Perfect craftsmanship stands out soft lines. With practical functions and unique style, the watch in steel and diamonds brings out distinctive charm.

TANK Louis Cartier watch
TANK Louis Cartier watch made its debut in 1922. With straight lugs, rounded edges and the fusion of lugs and the case, TANK Louis Cartier used its iconic features to show the real spirit of a TANK watch. The eye catching look and distinctive style reveal pure and lasting charm. New TANK Louis Cartier in rose gold and white gold with diamonds is available. Both the two models are equipped with Cal. 8971 MC, a manual mechanical movement.

TANK Cintrée watch
Square case or rectangle case, Cartier chose the latter as the image of the first TANK watch. The cambered case is just suitable for wrists. Bold exploration in function and style laid the foundation of TANK Américaine watch in 1980. The models in rose gold and platinum are crafted with the cambered case and a skeleton movement-Cal. 9917 MC, a manual mechanical movement. Through simple design, the TANK Cintrée watch reveals classic features: blue steel hands, minute track scales and delicate gears. Indelible aesthetics and the outstanding movement help the watch be a classic masterpiece. New TANK Cintrée watch is limited of only 100 pieces.

At this year’s SIHH watch fair in Geneva, the new generation of Cartier Santos watch made it’s debut. Those who love and wear Cartier Santos watches pay attention to the differences between the new and the old models in case of wrong selections.

Bleu De Cartier, Tank and Santos deserve to be regarded as three flagship products of Cartier watch series. Bleu De Cartier is the Number one by sale, and Santos takes either the second place or the third. With leather straps and square bezels with eight screws, Cartier Santos 100 was launched in 2004 and it has a 14-year history so far. The new Santos inherits features of Cartier Santos watch. In a word, the new models are similar to Santos 100, but its every detail has changed.

As for the product upgrade, Cartier hot-selling series, including Santos, have one feature in common with Rolex. It’s that the appearance has unobvious variation however the manufacturers upgrade a classic wristwatch. For example, the appearance of a Rolex Submariner watch has few changes in more than 50 years. Therefore Rolex Submariner watch has been one of the most recognizable series across the world. Let’s go and see some variations in detail.

1.The Watch Case
The watch case of the old model, including lugs, looks longer then the new’s. The lugs of the new model have beautiful curves, while the old bears strong lines for lugs. The central square bezel extends toward the bracelet along with two screws at twelve/six O’clock.2.The Dial
The new Santos watch has more variations in appearance. First, the hands are upgraded from ordinary luminous hands to blue steel version. The new scales return back to the edition of the first Santos watch. Additional date aperture is another feature of the new generation.

3.Cal. 1847MC
Many complain that Cartier watches with Swiss universal movements fail to match with the price, since Rolex, Omega, Jaeger-LeCoultre at a similar price are equipped with in-house movements. The new generation of Cartier Santos is equipped with Cal. 1847MC, a in-house self-winding mechanical movement which has 23 jewels and provides 42-hour power reserve. Cle De Cartier watch is equipped with Cal. 1847MC, too.

The new Santos watch has a quick switch between the steel bracelet and the leather strap without the help of any tools like Vacheron Constantin Overseas Collection. What’s more, smart links of the steel bracelet can be removed or assembled together by hand. I’m afraid that the design is the most practical function. The technology for smart links of the steel bracelet is worth popularizing in the watchmaking.

Available in large(39.8*47.5mm) and medium(35.1*41.9mm) size, the new Santos includes all-steel edition, yellow gold and steel edition, rose gold and yellow gold edition. It must be popular with the public in future.