January 2018


Cartier Tank watch was born in 1917 and was designed by Joseph. The appearance concept is derived from the parallel section of the French RENAULT tank. And the tank crawler evolved into the bar on the side of the case. Roman numerals, track scale rim, blue pomme pointer, diamond crown and leather strap. A masterpiece of the combination of war and aesthetics products has become the standard for the development of Tank wristwatch in the future. Tank series is the top model of Cartier, and is also a modern interpretation of square and rectangular watch. What’s more, the circular line of Tank series is the first to foretell the aesthetic rules of artistic style, and its geometric design is the modern standard of aesthetics.

With the arrival of the 20th century, Louis Cartier, who had a profound classical culture and loved collection, boldly explored the jewelry art design vocabulary and new artistic style. In the early 20th century, the exploration of wristwatch design mainly focused on modeling. Its aim is to integrate round shape into the lines of the strap. Reducing the complexity of the surface and making the case and the strap fit together. The beauty of the Tank watch is not divided. Its shape that is like the golden ratio of creation subtly blends profiles of square and rectangle. In addition, the free spirit and elegant style presented by the Tank watch have no gender identity. It’s also popular with both men and women. It transcends gender and age difference. And with the right proportion to reveal the modern style. For Gary Cooper, Andy Warhol, Madonna Ciccone and Catherine Deneuve, Tank wristwatch was seen as an unspoken fashion icon. Moreover, in the movie, The Son of the Sheik, Rudolf Valentino worn a Tank watch all the time. Even Diana, the princess of Wales, liked to wear the Tank watch.

For anyone who advocate the spirit of freedom in every era, Tank watch is undoubtedly the embodiment of taste and grace, which connects the past and present. And four classic works that lead the modern lifestyle are as follows: Tank Louis Cartier watch, Tank Américaine watch, Tank Française watch and Tank Cintrée watch.

As we all know, Tank Louis Cartier watch was released in 1922. And it symbolizes the true spirit of Tank. With the neat lines that are perpendicular to the lugs, rounded edges and the integrated lugs plus case, Tank Louis Cartier watch has been tested for many years with its iconic design. The striking shape and the unique style display the pure and enduring charm of the watch.

And, Tank Française watch is equipped with the steel bracelet. The curved case and the watch bracelet are integrated perfectly. Its lines, shapes and materials are harmonious. And the geometric design becomes more softer and striking. The details of the watchmaking process highlight the whole line of the watch. Now, this watch with the practical function and unique style combines the steel material with bright diamonds well.

More, Tank Américaine watch was designed in 1987 and was officially launched in 1989. Its curved case continued the design concept of Tank Cintrée wristwatch in 1921. The extended line and the slightly curved shape make the wristwatch strong and enduring. The Tank Américaine wristwatch gives a full play to the watchmaking process and geometric aesthetics. Handsome and elegant features, straight line and curve, round and the corners, all these are cleverly blended into the one. In addition, it is also the first Cartier watch with the waterproof function.

Last, Tank Cintrée watch was a bold exploration of functionality and style. And it set the stage for the launch of the Tank Américaine watch wristwatch in the 1980s. The vertical extension line is strong and powerful, and is the frame of the overall shape. With this masterpiece, Cartier reveals its remarkable ability of watchmaking. It is equipped with a hollow movement that is designed for curved case. Through the simple design, only the classic elements are revealed. So, the unforgettable aesthetic style is combined with the unique and extraordinary machine movement. And it can be called the masterpiece of art.

All in all, the Tank series with the ultimate essence of modern style is a triumph of pure elegance and eternal design. For many of its enthusiasts, Tank watch is a symbol of life. Because, they avoid luxurious boasts and prefer the simple and authentic elegance.

The Clé de Cartier watch gets its name from a crown that resembles a key. And Clé has the meaning of “key” in French. Cartier, which is based on avant-garde and fashionable feature, puts the idea of making a wristwatch into the time when the watch was winded and adjusted by the key. This is why the classic and mysterious key is incorporated into the new wristwatch. And this is the impressive Clé de Cartier watch. Moreover, the watch with sapphire has become one of the most recognizable and influential collections. However, this article is going to appreciate the new Clé de Cartier that was launched in 2017. The noble purple watch band is combined with the soft rose gold case and the dial with diamonds. From the appearance, the bright and elegant appearance of the new products can be displayed perfectly.

Tracing the history of this series, Cartier launched the Clé de Cartier series in 2015. This series combines the lines of the early pocket watch and winding action into the design of the wristwatch. It also designed a unique crown with the square shape and convex sapphire. Then, the sapphire crown became the symbol of this series, which is still regarded as a classic item by the horological lovers.

The watch is designed to follow the elegant style of the series. The 31mm 18K rose gold case after polishing process presents a delicate texture and smooth radian. And it is integrated with delicate ears. The same material crown with a sapphire has ornamental value and brand recognition. From the side of the wristwatch, you can see the thick and full watch bezel and the elegant dial. The white dial is decorated with guilloche pattern. 10 bright well-cut round diamonds appear on dial as time scale. And the square base shows the delicate details processing. Two blue sword-shape pointers in the center of the dial and diamonds scale make the time direct and clear. At 6 o’clock, there is also a calendar display window that can show the connotation of women. The new Cartier 1847MC type automatic wind movement, which is produced and assembled by the master of Cartier, is placed inside the wristwatch. More, the movement is decorated with Geneva ripples. With 25.6mm diameter, two-way self-winding and 40 hours of power storage. In addition, the case back with a dense process design can well protect the safety of the movement. A bright purple alligator leather strap with 18K rose gold pin buckle is comfortable to wear. Simple and elegant pin buckle design is not only beautiful, but also can protect the safety of the watch on the wrist.

On the whole, this Clé de Cartier fully presents an elegant, low luxury and brilliant side. No matter from which point of view, the details of the handling in place make the watch has a full ornamental value. At the same time, the built-in brand self-made movement highlights the precise characteristic of the timepiece. So, women who love this watch can think about it.