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The 90th Academy Awards was held on March 4th in Los Angeles, U.S.A.. Lots of artists, entertainers and celebrities who represent the highest level of show business dressed up and attended at the ceremony. Cartier from France witnessed the moment of glory and brought a sparkle to the Red Carpet and the Ceremony. The King of the Britain, Edward VII praised Cartier: “The Jeweller of Kings and the King of Jewellers”. Symbolizing Status, Taste, Wealth, Nobility, Faith and Eternity, Cartier persists consistently in the pursuit of the sincere, true, and beautiful operation principle and service concept, which makes Cartier’s reputation forever.

Irish and American actress, Saoirse Ronan made her appearance at the Oscars with Cartier Diamond Collection earrings and a Cartier Tradition ring, stunning and beautiful. She was one of the Best Actress Oscar nominees this year because of outstanding preformance in Lady Bird.

At the Vanity Fair Oscar PartyAmy, Amy Adams appeared  with earrings and a ring from Panthere De Cartier and a Coup d’Éclatde Cartier ring. Sofia Boutella wore a Cartier High Jewelry necklace, a Cartier Diamond Collection bracelet, a Étincelle de Cartierring and a Panthere De Cartier ring. Pom Klementieff carried a ring and earrings from Cactus de Cartier and a Maillon Panthère bracelet.

Gorgeous but classical style makes Cartier necklaces, bracelets, rings, earrings and wristwatches popular with the upper class. In addition to Cartier Trinity Collection, the elephant or bird theme is common in Cartier Jewelry design. Panthere De Cartier which was launched in the 1990s has been one of classics. Cartier Love has also witnessed forever love for more than one century. The combination of traditional craftsmanship and the characteristics of the times is the ultimate pursuit of Cartier High Jewelry. With smart lines and bright colors, Cartier expresses the true beauty–simpleness, harmony and Balance.

Winston Duke, who played a role in Black Panther, wore the Rontonde de Cartier watch W1556368 and a pair of Trinity cuff links to walk up the Red Carpet.

Not only Cartier Jewelry but also Cartier watch enjoys a high reputation all over the world. In 1888, Cartier tried combining the yellow gold bracelet with a mechanical watch. To 1904, Cartier designed a yellow gold wristwatch for the old friend, Santos, therefore, Cartier watch hit the watchmaking industry. The Rontonde de Cartier watch W1556368 mixes the features of Tank Cartier and Bleu De cartier: straight lugs and a round case. The steel case and the black alligator leather strap is a perfect match, revealing gentle charm and modern style. The double time-zone sub-dial and Day-night display stand out distinctive charm on the silver-plated guilloche dial. With Cal. 1904-FU MC, a self-winding mechanical movement, Reference W1556368 passes its charm to the whole world.

With the advent of 20th century, Louis Cartier, who has a rich cultural deposit and loves collecting, developed jewelry design daringly and explored new artistic styles. Cartier jewelry pieces which featured geometrical lines and abstract art was launched in 1904. Full of pioneering spirit and bold exploration, Cartier used the avant-garde modern style to announce the birth of Art déco. Meanwhile the watchmaking business played a more and more critical parts in all Cartier Projects. Louis Cartier launched wristwatches in the year, making the brand attract much attention in the watchmaking industry. In that time, the wristwatch appearance was mainly focused on round cases and dials, while Louis Cartier aimed to build a wristwatch with unique style. Finally, Tank Cartier watch was released in 1917, leaving an indelible mark in watchmaking history. Inspired by tanks, Tank Cartier watch featured straight lugs and a rectangle case. Most of Tank Cartier watches displays Roman numerals hour markers and the track scales as the iconic features. The rectangle case and straight lugs succeeded in obtaining a harmonious counterbalance, reflecting avant-garde style. The crown was decorated with a sapphire cabochon. With freedom spirit, graceful style and perfect proportion, Tank Cartier watch is popular with both men and women, revealing modern style.

To this day, Cartier Tank has a long history of hundred years. For people who respect freedom spirit in each era, Cartier Tank is the embodiment of good taste and elegance, connecting the past to the present. Three classics of Cartier Tank series guide a modern life style: Tank Américaine watch, Tank Française watch, Tank Louis Cartier watch. In honour of the 1921’s excellent work, Cartier combined with high-end watchmaking craftsmanship to create Tank Cintrée watch.

TANK Américaine watch
TANK Américaine watch reveals geometrical aesthetics perfectly, neat and soft, straight and curving, rounded and clean-cut. New TANK Américaine watch reflects the spirit of the original TANK watch with simple but modern style. Simple lines, high end steel and the precious alligator leather strap make the TANK Américaine watch be the focus around the wrists, showing a true modern style.

TANK Française watch
Born in 1996, TANK Française watch bore the modified features – improved lugs, Roman numerals, minute track scales, sword hands and a cabochon crown. The link bracelet and the cambered case blend into one harmonious whole. Perfect craftsmanship stands out soft lines. With practical functions and unique style, the watch in steel and diamonds brings out distinctive charm.

TANK Louis Cartier watch
TANK Louis Cartier watch made its debut in 1922. With straight lugs, rounded edges and the fusion of lugs and the case, TANK Louis Cartier used its iconic features to show the real spirit of a TANK watch. The eye catching look and distinctive style reveal pure and lasting charm. New TANK Louis Cartier in rose gold and white gold with diamonds is available. Both the two models are equipped with Cal. 8971 MC, a manual mechanical movement.

TANK Cintrée watch
Square case or rectangle case, Cartier chose the latter as the image of the first TANK watch. The cambered case is just suitable for wrists. Bold exploration in function and style laid the foundation of TANK Américaine watch in 1980. The models in rose gold and platinum are crafted with the cambered case and a skeleton movement-Cal. 9917 MC, a manual mechanical movement. Through simple design, the TANK Cintrée watch reveals classic features: blue steel hands, minute track scales and delicate gears. Indelible aesthetics and the outstanding movement help the watch be a classic masterpiece. New TANK Cintrée watch is limited of only 100 pieces.

At this year’s SIHH watch fair in Geneva, the new generation of Cartier Santos watch made it’s debut. Those who love and wear Cartier Santos watches pay attention to the differences between the new and the old models in case of wrong selections.

Bleu De Cartier, Tank and Santos deserve to be regarded as three flagship products of Cartier watch series. Bleu De Cartier is the Number one by sale, and Santos takes either the second place or the third. With leather straps and square bezels with eight screws, Cartier Santos 100 was launched in 2004 and it has a 14-year history so far. The new Santos inherits features of Cartier Santos watch. In a word, the new models are similar to Santos 100, but its every detail has changed.

As for the product upgrade, Cartier hot-selling series, including Santos, have one feature in common with Rolex. It’s that the appearance has unobvious variation however the manufacturers upgrade a classic wristwatch. For example, the appearance of a Rolex Submariner watch has few changes in more than 50 years. Therefore Rolex Submariner watch has been one of the most recognizable series across the world. Let’s go and see some variations in detail.

1. The Watch Case
The watch case of the old model, including lugs, looks longer then the new’s. The lugs of the new model have beautiful curves, while the old bears strong lines for lugs. The central square bezel extends toward the bracelet along with two screws at twelve/six O’clock.2.The Dial
The new Santos watch has more variations in appearance. First, the hands are upgraded from ordinary luminous hands to blue steel version. The new scales return back to the edition of the first Santos watch. Additional date aperture is another feature of the new generation.

2. Cal. 1847 MC
Many complain that Cartier watches with Swiss universal movements fail to match with the price, since Rolex, Omega, Jaeger-LeCoultre at a similar price are equipped with in-house movements. The new generation of Cartier Santos is equipped with Cal. 1847MC, a in-house self-winding mechanical movement which has 23 jewels and provides 42-hour power reserve. Cle De Cartier watch is equipped with Cal. 1847MC, too.

3. Bracelet
The new Santos watch has a quick switch between the steel bracelet and the leather strap without the help of any tools like Vacheron Constantin Overseas Collection. What’s more, smart links of the steel bracelet can be removed or assembled together by hand. I’m afraid that the design is the most practical function. The technology for smart links of the steel bracelet is worth popularizing in the watchmaking.

Available in large(39.8*47.5mm) and medium(35.1*41.9mm) size, the new Santos includes all-steel edition, yellow gold and steel edition, rose gold and yellow gold edition. It must be popular with the public in future.