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Cartier’s Tank watch was included in one of the watches that must be collected in this life. A watch series (not a brand) has been active in the market for the 100th anniversary and is a very rare record. At present, there is only another Cartier series has the qualification, that is the Cartier Santos collection. Therefore, Cartier is so low-key for the celebration of Tank this year, we are all a little disappointed. When Cartier was in the exhibition of new watches, I complained a little on Facebook and felt that the Tank was left out.

But looking back, although Tank is classic, in terms of current market trends, it is too refined, not the sporty handsome models that everyone is pursuing. So it didn’t take long for me to let go. Think about it, how many times has the trend evolved since the birth of Tank in the past 100 years? But Tank is always there. As if looking at the people who are blindly chasing the trend under the compassion. This kind of Tank will not care about the number of the 100th birthday, because he will be 200 years old, 300 years old (if humans are not dead).

So, why is the Tank watch so classic? This still has to start from the historical background of the early 20th century.

At the beginning of the 20th century, it was the era when “the pocket watch” was just about to enter the watch era. In 1904, Cartier designed a watch with a leather strap to secure the body to the wrist for the flight artist Santos. For the first time, people know that wearing the watch on the hand can make it easier for the technology to develop rapidly life. At that time, the challenge faced by each brand was how to design a fixed strap, which can be both structurally stable and aesthetically pleasing. Cartier’s Santos watch is the earliest watch with modern lugs structure, which sets the historical position that Santos can never be replaced.

The Tank watch, designed by Louis Cartier in 1917, lifted the line aesthetics of the watch design to the purest level, creating a minimalist design that was unparalleled in that era.

As for the design source of the Tank watch, the fans should be familiar with it, that is, from the tank car. At that time, Louis Cartier saw the heavyweight weapon “Renault Tank” of World War I, drawing inspiration from the flat design of the tank. The track on the two sides of the tank is a structure in which the lugs and the case are integrally formed. The vertically extending lines subtly hide the lugs, making them both functional and decorative, with the most balanced geometry, very streamline and extremely simple.

The appearance of the Tank watch is also regarded as the most representative industrial design work of Art Deco style. Although the term Art Deco was officially released as late as 1925, it was already accumulated in the late 19th and early 20th centuries, and Louis Cartier was one of the pioneers. Art Deco is considered to be an extension of Art Nouveau, abandoning the soft, curved lines of organic and sensuality, combined with the mechanical aesthetics that arise from industrial culture, expressed in mechanical, geometric, and purely decorative lines. The emphasized rail-shaped “minute track” scale on the tank faceplate, as well as the radial Roman numerals, became Cartier’s most famous design.

The special design of the Tank watch, as well as Cartier’s own brand-name aura, has historically had a large number of celebrity advocates. Needless to say, the French stars such as Catherine Deneuve and Alain Delon. In 1963, President John Fitzgerald Kennedy of the United States gave Mrs. Jackie a Cartier Tank watch, and the back of the watch was also engraved with “To Jackie, Love Jack”, becoming the most famous tank watch in history. French fashion master Saint Laurent also always wears his tank. Princess Diana of the United Kingdom is also a fan of Tank. There is also Pop Art Master Andy Warhol, who once said in an interview that the Tank watch he wore has never been winded up: “I wear a TANK watch, not to watch time, I just want to wear it..”

Although Cartier is celebrating the 100th anniversary of the Tank series in a relatively low-key manner, it is still launching a new three-series series for the Tank watch, including the classic TANK Louis Cartier series, which has been fine-tuned and trimmed, with rough lines and the first large-scale steel. The version of the TANK Américaine series makes it easier to get started. And the TANK Franaise is with an elegant route on the line. In addition, the TANK Cintrée Watch, which was unveiled at the annual Advanced Complex Exhibition last month, is the most important high-end watchmaking work in this year’s tank series. Inspired by the TANK Cintrée of 1921, this watch is designed with a curved vertical alignment of the hand-wound movement with the large curvature of the case, echoing the appeal of Cartier’s fine watchmaking-“one watch, one movement”.

Presenting the ubiquitous beauty is Cartier’s philosophy that provides a source of energy for Cartier’s creative design, and it is the origin of the birth of the Cartier Baignoire watch.

Everything starts with a novel attempt to discover the power of watchmaking design in ordinary things. In the 1910s, Cartier first introduced an oval-shaped watch, which was constantly innovated in the future. Cartier uses the two elements of the brand’s aesthetic style – sublimation of everyday objects and relentless pursuit of beauty to create a classic and timeless Cartier Baignoire watch.

Cartier Baignoire Collection Watch

The Cartier Baignoire watch is designed for intellectual ladies. This unique ladies’ watch is not limited to fashion trends, perfectly highlighting the French elegance that transcends the times.

Catherine Deneuve

Jeanne Moreau

Romy Schneider

Cartier Baignoire watches has appealed Catherine Deneuve, Romy Schneider, Jeanne Moreau and others who are with cultural connotations and tastes, they advocate the spirit of freedom Praise for excellence and strive to write a good life.

As the name suggests, the Cartier Baignoire watch is reminiscent of the legendary history of Cartier. In 1912, Louis Cartier innovated the traditional round watch and extended it. The two parallel lines are connected to two rounded curves, forming a shape like a bathtub, so the Cartier Baignoire watch is named after it. Since then, this style has been constantly changing and innovating. By the end of the 1950s, the original elliptical shape of the watch was slightly curved, with a Roman numerals or Arabic numerals on the dial, and a gold round sculpture, it has become the beginning of the emergence of ideas in the future.

Cartier Baignoire Collection Watch

Today’s Cartier Baignoire watch is completely re-conceived by Cartier design studio, while continuing its style as always. The refinement is more refined and elegant, with a delicate balance between purely simple design and delicate lines, this timepiece is designed to pay tribute to the classic Cartier Baignoire watch that was born in 1958. Based on the original design without changing: the strap is more slender, the re-combined Roman numerals are used on the silver matte dial, and the bottom cover is integrated with the case, which is water resistant to 30 meters, and in line with modern watches’s quality standards. The Cartier Baignoire watch continues Cartier’s classic aesthetics, since the geometrical oval shape is beautiful and charming. The 18K yellow gold watch shines brightly on the wrist while the beautiful diamonds on the 18K white gold watch is staggered along the edge and extends from the edge to the under the case, even the sights not visible also show exquisite craft.

Cartier Baignoire Allongée Collection Watch

At the end of 1960, the Cartier Baignoire watch ushered in the second peak of style history. In the era of the “Swinging London” trend, the Cartier London workshop launched the Cartier Baignoire Allongée. The elliptical shape of the Cartier Baignoire Allongée is stretched into an oversized style for women to wear, simple and stylish, and personal independence. The watch becomes a wrist declaration that expresses individuality.

Cartier Baignoire Allongée Watch

This Cartier Baignoire Allongée watch is the third climax of the history of the Cartier Baignoire watch. The Cartier Baignoire watch has become a creative theme that continually inspires new inspiration, while renewing its elegance and rejuvenating its vitality. Cartier boldly draws on the Parisian embossing in the jewellery design, and directly engraves the spiked decoration on the gold bezel to show the beauty and exquisiteness.